Although professional football has really nothing to do with the sale of real estate, I have observed over the years that the Monday after the Super Bowl signals the opening of the real estate season. Is this a coincidence, or is there some scientific basis for this phenomenon? The Super Bowl is usually held 4-5 weeks after the New Year. This gives sellers time to recover from the holiday season and prepare their homes to go on the market. Usually, by the end of January, all of the previous year's statistics are tabulated, giving the sellers and their real estate brokers an opportunity to evaluate the market and package the property for sale.
We are also fortunate that the weather in February is relatively mild with many days of blue skies that are ideal for outstanding photography that is required for the preparation of marketing and media materials. Super Bowl marks the end of the football season and the beginning of a 6-week hiatus for major sporting events, the next one being college basketball fondly referred to as "March Madness". This break gives sellers time to start marketing their homes and gives buyers an opportunity to start "shopping". The beautiful weather enjoyed year-round in Southern California coupled with longer daylight hours add to the backdrop for the inauguration of the Real Estate Season. Now when you see women in a hat and gloves the day after the Super bowl, you will know it's Opening Day!